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Saturday, August 22, 2020
Business ethics Research Paper Example | Topics and Well Written Essays - 1500 words
Business morals - Research Paper Example The module takes thoughts from all scope of controls which incorporate probably the best time while thinking how and comprehend, examine all the moral predicaments in the executives. Business morals Practical issues of the ethical lead in the business field, it underlines on the way of thinking of the establishment of moral direct and other viable issues experienced day by day. A great part of the useful issues focuses on the genuine issue. Morals is the investigation of what is outstanding and directly for human, business morals alludes to the part of human worth. Specialists talk about business morals implies, abstain from overstepping the law, in the relate work place, staying away from which may bring about common law against the organization and maintain a strategic distance from activity which depict a troublesome picture about the organization. All business are worried about the three fundamental things, if not taken definitely the business can result to huge misfortune and fr iends notoriety. A business hypothesis tends to different areas by doling out corporate lawyers and open connection to accompany the workers on t beneficiary dairy exercises. Whenever a worker may remain a restricted and straight way for a satisfactory lead. Clearly, the arrangement would be a monetary debacle is done by and by since it cost the organization more. In any case, it isn't the savants can show the moral issues, regardless of whether they can train the exhortation won't be monetarily effective. Ethically dependable, focus on the item security, honest promoting and natural contacts with brilliant working conditions, we can never settle the strain between the moral interests. Specialists contend that the representative connection among business and morals wherein morals normally rise up out of a benefit situated business. They are both solid and powerless form of this methodology; it communicated in proclamation moral morals result to a decent business. It might be the bes t monetary enthusiasm for regard of the organization protection strategy. Moral business, practice for the most part has a monetary bit of leeway over the long haul. It gives minimal motivation to business which is intended to just as an issue of endurance. More strategic approaches are not financially practical even over the long haul. Second way to deal with business ethic is the ethical commitment in business which is limited to what the law requires. Widespread parts of western ethical quality have been placed into a legitimate framework, for example, law against taking, executing, misrepresentation, badgering, legitimacy and society falters about its acknowledgment. Issue viable, for example, deciding the includes is dependable in advertising in security in the work place. Moral prerequisites in the general public become obvious while considering social orders that have solid outside source ethical quality, wide scope of the necessities restricts against dozing accomplices that gather unmerited cash. Business morals have constraint ethic is mind boggling and history is loaded up with various speculations, which deliberately disproved by rival hypotheses. We hope to discover discussions while applying morals in practices of the business. In any case, they carry more like a satisfactory good conduct, close thoughtfulness regarding ones benefit intention and good enthusiasm of customers, moreover, the above business morals help to inspect accounts of business that have an ethical obligation. Such frequently uncover conspicuously rough,
Friday, August 21, 2020
Do Large Lecture Halls Offer a Good Learning Environment? :: Teaching Education
Do Large Lecture Halls Offer a Good Learning Environment Advanced education comes in numerous structures, from little private schools with one educator for each seven understudies, to colossal colleges which use showing associates for practically totally offered classes. The inquiry I have as an understudy at Purdue, a college with around 35,000 understudies, is are enormous auditoriums with in excess of 200 understudies viable spots for figuring out how to happen? When there are that numerous understudies in a study hall, it is almost unthinkable for a teacher to gauge participation. What is the inspiration to go to class? Further, are understudies ready to comprehend material introduced in a homeroom when there are hundreds additional individuals in the study hall stirring papers, dropping pens, and murmuring mocking remarks about the talk? So as to answer a portion of the above inquiries, I chose to examine one of my biggest talk classes, Psychology 120 under Bob Melara. Class is held in a gigantic auditorium, which situates more than 500 understudies. So as to become familiar with the appropriate responses, I researched for half a month. I gave out polls to different understudies at Purdue and watched Melaraââ¬â¢s class for around fourteen days. Furthermore, I talked with Saree Strom, an understudy in the distinctions area of Psychology 120. The class of Melaraââ¬â¢s that I contemplated meets each Monday, Wednesday, and Friday somewhere in the range of 4:30 and 5:20 PM. Class is held in the goliath auditorium on the primary floor of the Lily Hall of Sciences on State Street. There are around 500 understudies in this area, and the seats are set up like an arena so each line is higher than the one underneath it. Notwithstanding the ordinary class, the distinctions understudies meet Wednesday from 5:30 to 6:20. As praises understudies, their duties increment to arranging and driving little gatherings for every one of the four labs that all understudies are required to do during the semester. There are twenty distinctions understudies in this segment. The understudies in brain science found on the main day of class that the teacher was somewhat strange. He strolled into class and reported, ââ¬Å"Hello, my name is Robert Melara, yet I am not excessively enamored with that name. What you allude to me as when I am not around is irrelevant, however please address me just as Bob.â⬠His hair is kind of long and shaggy, and it seems like he never brushes it.
Friday, June 19, 2020
Resource Inequality in Irish society - 275 Words
Resource inequality in Irish society (Essay Sample) Content: Resource Inequality in Irish societyAuthorInstitutionAbstractThe term equality incorporates a broad range of dimensions such as political equality or equality of power relations and economic equality, which incorporates egalitarian distribution of resources. Equal opportunity infers non discrimination and equality of real options, while cultural equality encompasses equal respect and recognition such as gender equality. In addition, affective equality encompasses equality in relations of care, love, and solidarity. There is diverse lens of viewing inequality such as from monetary measures of income, wealth, standards of living and access to basic necessities. Inequality may also be assessed in terms of occupation as exhibited by occupational status and employment status. This paper explores resource inequality within the Irish society and the impact of resource inequality. Resource Inequality in Irish societyIntroductionResource inequality in Irish society stems from unequal distribution of economic resources such as wealth and income and access to public services. Several factors drive resource inequality in Ireland, which institute barriers to attainment of resource equity. Examples of such factors include unemployment, low levels of education, types and size of family, and gender. According to Basset Haran (2006), people are considered to be living in poverty when their incomes and material, cultural or social resources are so insufficient as to exclude them from enjoying an acceptable standard of living. In Irish society, wealth is a more pronounced form of resource inequality compared to income. On top of material inequality, the Irish society also manifests social inequality, which condemns the already poor population into deep resource poverty. In its report, in 2007, the Bank of Ireland noted that the uppermost 1% of the population held 20 percent of wealth, the top 2% held 30 percent of the wealth, while the top 5% of the population h eld 40% of the wealth (Johnston, 2009). This reflects a country that has an extensive unequal resource distribution. The attempts of the Irish government to even the gains of economic growth have been negligible, especially in respect to health and education, which are core determinants of equity in society. Despite the transformative effect in social, cultural, and economic landscape in Irish society, inequalities and exclusion in terms of access, participation, and performance in resource generation still remain (Clancy et al., 2001). Although the economic growth within Ireland has benefited some people, most of the population remain marginalized and in poverty. This is evident in aspects fundamental to quality of life. The incongruence between economic growth and eradication of poverty arises from derisory resources and insufficient participation by members of society. The economic growth within the country has not translated into equal prosperity for all (Combat Poverty Agency, 2003). Some sections of the Irish society feature marked levels of marginalization from production exhibited by high unemployment levels, low consumption due to low income levels, weak social networks such as family and community, poor decision making arising from weak collaboration, and low satisfaction in the quality of life (Clancy et al., 2001). Poverty and inequality within the Irish society also detail isolation, powerlessness, and exclusion from active participation in normal activities of the society. Similarly, resource inequality also stems from marginalization and exclusion of certain groups from political, cultural, and civil participation in society. Resource inequality impinges upon the ability of the poor to participate comprehensively in society as well as negatively affecting their life chances. Many people within Irish society continue to be marginalized in respect to income, health, education, and housing and other aspects. Moreover, the opportunity to attain educ ation qualifications critical to enhancement of economic prospects is determined by an individuals socio-economic background (Basset Haran, 2006). Thus, resource inequality within the society frustrates individuals ability to break free of cycle of poverty. The consequence of the inequitable and exclusionary distribution of resources within Irish society pervades all aspects of the life of citizens; both at personal and social level. The unequal distribution of resources and opportunities within Irish society contributes to poverty as well as social exclusion of the population. Research indicates that most of the groups that experience discrimination and inequality are also predisposed to poverty and social exclusion (Johnston, 2009). The social deprivation also translates into health inequalities. Therefore, tackling marginalization and achievement of gender equality is a sure way of attaining equality and social coh...
Monday, May 18, 2020
Effects Of Alcohol On New Zealand - 1469 Words
HOWEVER YOU DO IT, TELL THEM TO EASE UP ON THE DRINK. Alcohol is the most commonly used recreational drug in Aotearoa New Zealand. While females traditionally consume less alcohol than males, there are a number of reasons for looking more closely at women and their consumption and related harm. Females may be more vulnerable to the effects of alcohol than males, with a number of factors that can contribute including body size and composition, age and genetics. The other health risks associated with high alcohol consumption by females, includes breast cancer and risks to those other than the drinker, especially fetal alcohol spectrum disorder (FASD) in babies born to women who drank during their pregnancies. In this report I will be going to evaluate the health promotion program, Ease up on the drink, started by the Alcohol Advisory Council of New Zealand (ALACNZ) in April 2010, against the harmful drinking culture of the people in New Zealand. This report also looks in to the trends of alcohol consumption in New Zealand population (incl uding all ethnicities) and for Maori, Pacific and Asian females and the various programs that were initiated by the campaign to reduce the harmful alcohol intake and finally how it impacted on the individuals. New Zealand has a chronic drinking problem. Previous advertising campaigns have created high awareness of the effects of excessive drinking but behaviour remained stubbornly unchanged. The health promotion program, Ease up on the drinkShow MoreRelatedEffects Of Alcohol On New Zealand Essay1054 Words à |à 5 PagesALCOTROL ORGANISATION Introduction Alcohol is one of the most abused substance in New Zealand. According to NZ Drug Foundation (2014), 1/3 of the families in New Zealand have a member that is alcoholic. These are alarming because alcohol problems are somewhat unrecognizable. Thus leading to abuse and dependency in time. Alcohol leads no good to oneââ¬â¢s body. According to WHO (2007), alcohol is one major factor that causes more than 200 diseases and injuries. Also, it could lead to developing furtherRead MoreAlcohol And Cannabis : The Second And Third Most Consumed Drugs Behind Tobacco For New Zealanders Essay1388 Words à |à 6 PagesAlcohol and cannabis are the second and third most consumed drugs behind tobacco for New Zealanders (ââ¬Å"National drug policyâ⬠, 2007). Oceania (Australia and New Zealand) exhibits the highest rate of cannabis use in the world, with 9.1-14.6% of the population aged 16-64 using cannabis. In conjunction, more than one third (males 38.5%, females 37.9%) of New Zealand youths aged 13-17 have smoked marijuana at least once, with 7.9% of males and 5.7% of females indicating weekly use (Watson, Clark, SporleRead MoreDrug Drugs And The New Zealand Party Scene1723 Words à |à 7 PagesHighs were the crux of the New Zealand party scene. Legal highs like Party Pills and Synthetic cannabis have since been reclassified as class C drugs and have been pulled off the shelves of all retailers in New Zealand. Since the psychoactive substances act 2013 there has always been the looming suspicion that the drugs will make their way back onto the shelves, by bending their way around the law or in the underground scene. The 2013 psychoactive substances act states the new legal high drugs must haveRead MoreReport On Alcohol Awareness Training Session909 Words à |à 4 PagesReport on Alcohol Awareness training Session On 16/06/2015 at level-2, Building A, Ntec. Submitted by : Monishita Islam Tania Date : 26/06/2015 Table of contents 1. Introduction 2. Evaluation of the report 3. Conclusion 4. Recommendation 5. Lesson plan 6. References 1. Introduction The ideas which reflect in my mind that in alcohol awareness training can give a good knowledge to explore about the alcohol laws in New ZealandRead MoreVodka 42 Below1405 Words à |à 6 PagesIntroduction: In 1999, 42 Below vodka was founded by Geoff Ross, A drinks manufacturing company based in Downtown Auckland, New Zealand. Their flagship vodka is the Vodka 42 Below and Gin South gin as well 420 spring water (still and sparkling mineral water) and the House Quality Vodka brand Still Vodka. It was a family owned business, financed by personal sources. 42 Below vodka is New Zealandââ¬â¢s first premium vodka. The main ingredients of 42 Below vodka are GE-free wheat, water sourced from crystal-clearRead More Teenage Alcohol Abuse Essay726 Words à |à 3 Pagesdrinkers and how alcohol effects their future and see how bold of a word invincibility is. Issues that need to be considered when it comes to alcohol are the medical conditions it gives people, how alcohol effects each teenagers future, and who the people are that are inspiring teenagers to drink. People have the right to drink but because of law teenagers are not legally allowed to. There is a reason for everything and thi s is to keep everyone safe. Alcohol has a major effect on people medicallyRead MoreAlcohol Is The Most Widely Used Social Drug Essay1281 Words à |à 6 PagesAlcohol is the most widely used social drug in New Zealand. Heavy drinkers risk serious alcohol related harm. Alcohol is a social drug that affects people in different ways, while a small amount of alcohol may be beneficial to the heart for some older people, ââ¬Ëriskyââ¬â¢ drinking can cause serious health, personal and social problems. Heavy drinkers, binge drinkers and very young drinkers are at risk. Binge drinking is a particular problem among younger people, but anyone who drinks heavily or drinksRead MoreHealth Promotion Of Nz Women s Health Essay1206 Words à |à 5 Pagesunborn child (AlcoholNZ, 2015). New Zealandââ¬â¢s society has become more tolerant to regular alcohol consumption, which results to the increasing rate of women, especially young women who drinks alcohol while theyââ¬â¢re pregnant. If a woman doesnââ¬â¢t know that she is pregnant, or is pregnant, or trying to get pregnant, it can result to various pregnancy issues like miscarriage, and the baby born with a range of lifelong effects and even death. A child who was exposed to alcohol during pregnancy can result psychologicalRead MoreAlcohol Use Disorder Is An International And National Problem1006 Words à |à 5 PagesAlcohol Use Disorder is an international and national problem. It is critical to address Alcohol Use Disorder because of its comorbidity status with other such addictions as well as the social harm it causes on an individual and societal level. This essay looks into the development and maintenance of Alcohol Use Disorder in relation to the Biopsychosocial model. The model focuses on three main concepts, biological, psychological and social factors that affect the addictive behaviours. In particularRead MoreEssay On Maternal Drinking In Aotearoa1097 Words à |à 5 Pagessuggests the number of children affected by FASD is in the thousands. McLeod, Pullon, Cookson, Cornford (2002) study, concluded that a quarter of pregnant New Zealand women had consumed alcohol at twenty-four weeks. Further, the 2007/08 New Zealand Alcohol and Drug Use Survey found that one in four pregnant women reported having consumed alcohol at some point throughout pregnancy (Ministry of Health, 2010). However, studies in the United States suggest that the prevalence of FASD to be a conservative
Wednesday, May 6, 2020
Case Analysis Hy Dairies, Inc. Essay - 1394 Words
Case Analysis of Hy Dairies, INC Kashyap Pd. Marahatta BUS 540 Organizational Behavior Professor: Shirley Chuo Westcliff University 25/10/2016 Abstract This paper is prepared as an analysis of the case of Hy Dairies, Inc. This will mainly focus on showing the affects of stereotyping in organisations in the real world, taking the incident that occurred at HY Dairies, Inc. It will also try to provide ways which organisations can adopt to minimize stereotypes or its affects as seen in the organisation. Here, the case would also be tried to be analysed by applying all the possible concepts and theories learned throughout the course of organisational behaviour. And on the basis of that analysis recommendations will be given to an organisational leader which he can adopt to tackle the problems that are basically seen in an organisation. Case analysis of Hy Dairies, Inc Stereotyping is referred to as a process which assist individuals in assigning characteristics to a certain group and reassign them to anybody they get a slight impression of being a member of that group (McShane Glinow, 2013). According to Morgan (2002), social identity theory points out that the ââ¬Ëselfââ¬â¢ concept comprises of identity (personal attributes) and the characteristics of the group they belong (social identities). As Muslims are stereotyped as terrorists, they often go through a detailed security check in the airports. As the case highlights, Gillman, the VP offered Beauport whoShow MoreRelatedI Love Reading Essay69689 Words à |à 279 Pagesperception among entrepreneurs that it is very difï ¬ cult to get bank loans at the start-up stage while becoming comparatively easier at the ï ¬ ï ¬ viii Entrepreneurship in India growth stage. Perceptions regarding bank ï ¬ nance have not improved in case of entrepreneurs who started ventures after 2000 and are mainly in knowledge intensive sectors. ï ¬ 95% of entrepreneurs believe education is a critical success factor. Education is a key trigger to evoke entrepreneurial inclinations. 98% of the
Case Study for Marketing Management and Marketing Plan Of Travelodge
Question: Describe about the Marketing Plan of Travelodge? Answer: Introduction This marketing plan is developed in relation to Travelodge which has been a growing company in UK providing accommodation services to tourists and business segment people. This marketing plan is aimed at creating awareness of Travelodge by way of focusing extensively on the digital communication media. In order to perform this marketing planning process, the analysis specifically focuses on a critical external and internal environment faced by Travelodge and this is followed by the identification of target audiences, segmentation, and brand positioning strategy for Travelodge. Finally, an assessment of the marketing mix strategy through the application of 7Ps would be performed for Travelodge. External and Internal Environment Analysis This section analyses the external and internal environment condition facing Travelodge by way of applying theoretical tools. Based on the analysis of the external and internal environment of the company, appropriate segmentation and marketing mix strategies can be devised. The external environment analysis through Porter five forces and internal environment through SWOT analysis in relation to Travelodge is performed as follows: Porter Five Forces: The evaluation of the external environment facing Travelodge is performed as follows: Bargaining Power of Buyers: The bargaining power of buyers is regarded as higher in the industry because the case analysis indicates that Travelodge is required to undertake different major strategies in retaining its customers. The higher competition level especially in respect to low budget hotels in UK also enhances the bargaining power of buyer (Pride and Ferrell, 2010). Bargaining Power of Supplier: The bargaining power of supplier is lower in the industry because of the availability of large number of suppliers offering the low cost accommodation and dinning facilities in UK. This ultimately reduces the bargaining power of suppliers such as Travelodge in serving its customers (Grnroos, 2010). Threat of Substitutes: In respect to the threat of substitute is concerned, it is regarded as lower because the accommodation and dinning services are essential to tourists. Tourists coming from different parts of the world would definitely need accommodation services and thus, the availability of substitute is lower (Cheverton, 2005). Rivalry among Existing Firms: The threat of rivalry within existing firms is significantly higher in the tourism industry. The presence of accommodation service providers in both the leisure class and business class is higher across UK and such higher competition level necessitates businesses like Travelodge to consider for additional strategies in marketing to attract potential customers. Threat of New Entrant: The threat of new entrant is regarded as lower in the industry, and the major reason leading to such lower threat of new entrant is mainly medium to higher because it does not require huge investment to be made. A firm with lower overall investment could consider for providing accommodation services targeting lower to medium customer groups (Grnroos, 2010). SWOT Analysis: SWOT analysis aimed at evaluating the internal performance of Travelodge is performed as follows: Strengths: An analysis of the case study of Travelodge indicates the strength of the company as its leading position in the industry in targeting the middle end consumers. It offers wide range of services specific to both the business class and leisure travellers. It has been the first company to introduce advertising on TV and the location of Travelodge across majority of the prominent location is another major advantage (Sengupta, 2005). Weakness: In respect to the weaknesses are concerned, there are certain major weaknesses that are evident. The major weakness that is evident in respect to Travelodge is mainly that the company serves only in the lower and middle income group tourists and travellers. Secondly, it has its branches in UK only and it is not recognised globally. So targeting global customers would be little difficult (Hooley and Graham, 2008). Opportunities: In respect to the opportunities are concerned, the main opportunity available to Travelodge is mainly the increasing scope available in achieving higher market share in the industry. The company is actively involved in various such communication practices and strategies aimed at enhancing its market share, and this indicates the growth opportunities as available to Travelodge. Threats: The major threats to Travelodge is mainly from the increasing competition levels across the industry whereby various travel and tourist service providers are providing the accommodation and restaurant service. Apart from this, the growth and development of premium class accommodation and service providers in UK is also posing threats to companies such as Travelodge (Lamb, Hair and McDaniel, 2008). Overall, the external and internal environmental analysis of Travelodge has revealed significant level of findings about the company. The findings can be utilised in addressing the most efficient marketing strategies for Travelodge in achieving higher success and growth in its performance. Identification of Segmentation, Key Target Audiences and Brand Positioning Segmentation, targeting and positioning (STP) is a crucial marketing analysis tool that enables marketers in remaining highly focused with respect to their goals. It is essential that these tools must be appropriately considered so that appropriate customers can be served with the companys offerings and higher growth can finally be possible. In respect to Travelodge, the consideration of these specific marketing tools is performed as follows: Segmentation: Segmentation of the market is essential so that it is clear to the marketer that which market in particular is required to be served by them. Segmentation is mainly the classification of the entire market or it indicates the division of entire market into submarket so that they can be targeted efficiently. In respect to Travelodge, it provides accommodation and restaurant services, and as a result, the market can be segmented into business class and leisure class customers. Business class customers could be those who comes to a country to attend their business purposes and requires accommodation services. The leisure class customer includes those customers who come to a country with the purpose of relaxation and spending their time in leisure. These are the two types of customers that cover up the entire tourism and accommodation industry in particular (Sengupta, 2005). Targeting- Targeting of specific customers is essential so as to achieve higher business growth. Targeting strategy requires specific targeting of customer within the business segments as available in the industry. In respect to Travelodge, the services as offered by the company are specifically aimed at satisfying both the business class and leisure class customers. The rooms within the hotel are designed in a manner aimed at satisfying the requirements and expectations of both these customer types. Hence, the best possible targeting strategy as available to Travelodge is to target both the leisure class as well as business class customers. However, an analysis of the case study on Travelodge further indicated that the company specialises in offering services to medium and low end customer groups. As a result, the demographic profile of the customers that needs to be targeted is average customers that look good service at reasonable price. This particular market segmentation compris ing of business class and leisure class customers could be targeted for the accommodation and dinning services as offered by Travelodge. The international customers in particular should be targeted by Travelodge which could be done through digital marketing media tools by the company (Aaker and Joachimsthaler, 2000). Positioning: Apart from the selection of appropriate target market, the marketing strategy requires appropriate positioning of the performance of Travelodge within its customers. Positioning is aimed at creating an image in the minds of people, and the strategy in relation to positioning in respect to Travelodge is mainly to promote it as the best quality provider of accommodation and restaurant services to travellers from UK and outside the world. By positioning it as the best provider of quality accommodation services to business class and leisure class customers, it could be possible to achieve higher growth and success to Travelodge in attracting more and more customers. The positioning as the best provider of quality accommodation services should be performed by Travelodge over digital mediums such as Facebook, Twitter, Internet marketing etc in order to cover up its intended target audience (Sengupta, 2005). Marketing Mix through Digital Communication Marketing mix decisions are crucial from the point of view of allowing the organisation in achieving higher success levels. The marketing mix requires the consideration of 7Ps in particular and these are analysed in relation to Travelodge as follows: Products: The core product of Travelodge is the accommodation services, and the restaurant services. The strategy in relation to its accommodation should be to provide rooms for business class people that are accommodated with features such as wi-fi services, internet facilities, and there should be conferencing rooms, meeting rooms in the hotel, and video conferencing facilities etc. In serving its basic leisure class customers, the focus should be on providing television, network connectivity, internet services, rooms approximated to lower disturbances etc. (Hart and Johnson, 2007). Pricing: The pricing strategy is crucial and in order to efficiently target the selected market segment, Travelodge is required to maintain an average pricing policy so that middle end consumer groups can be targeted and they could be encouraged in visiting Travelodge in availing its services. The focus should be on offering value to the customers for the money spent by them. Place: The place strategy is crucial and analysis of the given case of Travelodge indicates that the company provides its services across 200 properties that are owned by the company presently. However, the most significant price strategy that has been recommended to Travelodge is to consider the establishment of more properties in UK. Regarding international customers, it could enter into tie-ups with the global travel and tourism consultancy service providers. This will provide huge exposure to the company (Frazier, 1999). Promotion: The role of promotion is important because it attracts more and more customers. As the focus of Travelodge is to target both the international and domestic customers, the digital focus is quite significant to the company in attracting international customers. As for instance, internet marketing, promotions and strategies such as discounts on first booking with Travelodge, or coupons aimed at encouraging customers in availing its services are crucial. At the domestic level, Travelodge could consider for implementing promotional strategy such as promotion through news media and magazine, TV advertisements, coupons and vouchers etc. (Anderson and Vincze, 2006). People: In respect to service firms, the role of people strategy is crucial because people are the core assets providing services to their customers. With respect to people, the strategy of Travelodge should be to hire professional service providers that can provide best quality services, and have the relevant experience of handling domestic and international customers. Fluency in English and ways to interact with the customers should be aware to them. In respect to restaurant, best possible chefs with good experience should be considered so that customer needs can be positively addressed (Allen, 2001). Physical Evidence: The role of physical evidence is significant in respect to service organisations. The rooms as well as the initial customer entry should be well decorated giving best possible impression to them. The walls should be painted beautifully and articles should be installed throughout. The service personnel should be well dressed and cleanliness should be maintained. These aspects are important in retaining and sustaining customers in travel and tourism industry. The application of new and advanced technological equipments would ensure better display and provide good ambience to customers. Processes: With respect to processes, they should be excellent enough to provide best quality services to the final consumers. The processes should allow the service personnel in satisfying the customers query on immediate basis. The timelines factor is crucial and with such fast delivery to customers, it could be possible in ensuring their best possible satisfaction. The processes should be carried out with best technological processes and systems to facilitate higher efficiency levels. This particular marketing strategy is quite significant to Travelodge in satisfying its customers in a positive way. Conclusion In this marketing plan, the present scenario of Travelodge is assessed and based on the analysis, appropriate marketing strategy has been recommended to the company in achieving higher level of growth and success in its performance. The analysis leads to identification that Travelodge has achieved good position in the domestic market of UK, but in order to succeed in targeting international customers efficiently, digital marketing medium should be considered by the organisation in promoting itself across international markets. References Allen, M. (2001), Analysing the Organisational Environment, Select Knowledge Limited. Anderson and Vincze, (2006). Strategic Marketing (2Nd Ed.), Dreamtech Press. Aaker, D.A. and Joachimsthaler, E. (2000) The Brand Relationship Spectrum: The Key to the Brand Architecture Challenge, California Management Review, Vol. 42 (4), 8-23. Cheverton, P. (2005), Key Marketing Skills: Strategies, Tools and Techniques for Marketing Success, 2nd ed., Kogan Page Publishers. Frazier, G. (1999). Organizing and Managing Channels of Distribution. Journal of the Academy of Marketing Science 27 (2): 226-240. Grnroos, C., (2010), Service Management and Marketing: A Customer Relationship Management Approach, John Wiley Sons, Manchester. Hart, CW. and Johnson, MD. (2007), Growing the trust relationship, Marketing Management, Spring, pp. 919. Hooley and Graham, H. (2008). Marketing Strategy and Competitive Positioning. Pearson Education. Lamb,C. W., Hair, J. F. and McDaniel, C. (2008). Essentials of Marketing. 6th ed. Cengage Learning. Pride, W.M. and Ferrell, O.C. (2010). Foundations of Marketing, 4th ed., engage Learning. Sengupta, S. (2005). Brand positioning: strategies for competitive advantage. 2nd ed. McGraw-Hill Education.
Friday, April 17, 2020
How to Find Research Papers Online
How to Find Research Papers OnlineYou might be wondering how to find research papers online for your class. This is a growing concern as more colleges and universities are offering online courses. It is understandable that students want to keep up with their studies, but the idea of wasting time and money trying to do it on their own is a little scary. Since so many people have trouble finding the information they need, we've put together a few tips that will help you find the research papers online for your class that you need.The first thing you need to know about how to find research papers online is that they are not always the same. If you are trying to complete a thesis paper or something similar for a grade, it may be more difficult to get the exact papers you need than if you are just looking for supplemental material. Most of the time, you will be given a number of different sets of papers that you can choose from to start off with. Make sure you read each set and pick out w hich ones you think you will need. These sets can include anything from general information papers to specialized papers that are written for your specific class.The next thing you need to know is that you should be able to get any type of paper from any university or college for any different class materials that are offered. In some cases, you may have to wait for a couple of weeks before you can get the paper that you want. Other times, it will take a little longer, but you should be able to get your material for your class on time.Another thing you need to know is that when you are creating your own research paper, you will usually be asked to fill out some form. This form is used to get information about you, your class, and other pertinent information about the class. Many people feel that this information is protected under the Privacy Act, but this is not entirely true. While there is some protection for this information, it is only up to the school or the teacher to make su re that you are not doing anything illegal to gain access to the information.One final tip that you need to know about how to find research papers online is that it is usually not necessary to pay for them. If you are going to be using these for some other reason than classwork, you will not need to pay anything to get them. However, if you are doing something illegal to get them, you may be charged a small fee.With the information that you have, finding the right research papers online can be easy. You can find what you need at your local library, in many other websites, or you can even go online and download them all for free. The only things that you will be required to pay for are the paper itself and the paper processing fee, but if you want to get your papers faster you may not be able to get the fee waived.Once you know how to find research papers online, you can work towards completing your papers. You may have to pay for them later, but if you are looking for the appropriat e papers you need, you will be able to get them as soon as possible. Keep in mind that once you have received them, it is best to do a little bit of editing on them to make sure they are all accurate.Remember that even though there are a lot of different sources of material, you do not have to worry about your study skills or your grades if you are having difficulty finding what you need. You should have no problem finding the right research papers online that you need to complete your assignments. Just make sure that you are patient and take your time looking through the materials that you have and you should be able to finish all of your projects on time.
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